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Choosing The Right
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Effective marketing is definitely a wise investment of your time and money. But it's your ability to identify and use proven marketing strategies and techniques that will ultimately determine the success of your small business - or lack of it.
Consider this... even the top expert in the world in her business with the best products and services will go out of business if she does not bring in new clients and more revenues from existing clients. It's really just as simple as that.
Lots of terrific products and services have failed over the years because their marketing did not do the job and persuade prospective buyers of the value they offered. On the other hand, many inferior products and services have and continue to flourish because the organization understands the principles of marketing and the leverage it brings.
Use Proven Marketing Strategies And Tools.
When you combine your expertise and skill with proven marketing strategies and tools, you join the ranks of small businesses that are succeeding beyond their wildest dreams.If you're like most small business owners, you've probably tried dozens of different marketing ideas and tips, and been nothing but frustrated with the results most of the time.
Others are always willing to offer you advice on how to market your business:
- You should join the Chamber of Commerce
- You need to get out and network
- You should put an ad in the Yellow Pages (or newspaper)
- You need a web site
- You should send out some direct brochures to get the word out on your business
- Etc., etc., etc.
These kinds of "marketing strategies" are passed around from business owner to business owner all the time. And when they don't work for your business, you mistakenly think you need some new and different ideas.
But these aren't marketing strategies. These are marketing tools. And if they don't work for your business, it's not the tool; it's the marketing strategy that's the problem. When others are offering you this advice, all they know to talk about is the tools they've heard of. It's easy to think that maybe that's all there is to marketing.
Unfortunately, what's missing from the picture is your marketing strategy. Don't be intimidated by the word strategy. It's really not as complicated as you think, but it may be more important than you think.
Strategy is your plan of action intended to accomplish a specific goal. So your marketing strategy is your plan of action for creating a consistent stream of good quality prospects that you can turn into more clients.
What Are Your Marketing Strategies For Consistently Attracting More Business?
If you're not sure how to answer this question or you're using poorly thought out strategies today, then you must understand that it doesn't really matter which tools and techniques you are using. If you want powerful results from your marketing efforts, then you need proven marketing strategies that apply to small businesses like yours.A strategy will help you identify and design useful activities to achieve your goals.
Key Elements of Marketing Strategy
Developing a complete strategy is a matter of working through some key elements that many small business owners have heard of, but does not often come as part of the "you should" advice others are so willing to give.Let me offer some thoughts to make this point clear.
Positioning and Packaging Strategy
This is all about clarifying exactly what it is you're marketing and selling and to whom. Then it's about putting it together in words and an identity package to share with the marketplace both verbally and in writing.
Promotion Strategy (Outreach)
Would you believe me if I said there's a good probability that there are over fifty to a hundred potential clients out there right now that are looking for a business like yours and what you have to offer? If they're not beating down your door to talk to you, it's probably hard to believe this to be true.
Referal Strategy (Word of Mouth)
Most small business owners will tell you that the majority of their business comes through referrals, or word of mouth. But very few have developed deliberate strategies to generate a consistent flow of referrals.
Continual Prospecting Strategy (Stay-in-touch)
It should go without saying that if you don't stay in front of your clients, potential clients and business associates there's a good chance they'll forget about you. And if they forget about you then they don't return to do business with you, give you new business, or refer business your way. Do you have a strategy to prevent it?
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